Playboy Inks Deal for New State-of-the-Art Office Space | Announcements | Tishman Speyer


Playboy Inks Deal for New State-of-the-Art Office Space

Los Angeles, CA November 8, 2011

Tishman Speyer Welcomes World-Class Tenant to Prime Beverly Hills Office Property

LOS ANGELES, November 8, 2011—Playboy Enterprises, Inc. (PEI) and Tishman Speyer today announced that they have signed a deal for Playboy to consolidate its Los Angeles offices at Civic Center Drive in the City of Beverly Hills. This marks Playboy’s return to Beverly Hills after almost a decade, and will place the company’s LA offices in closer proximity to the Playboy Mansion.

For Tishman Speyer, the 45,000-square-foot lease transaction marks another step forward in solidifying its presence as a major Beverly Hills office property owner. The firm acquired the former Hilton Hotels Corporation headquarters earlier this year and immediately commenced a modernization program aimed at attracting premier tenants. The renovated and state-of-the-art complex will become a hub for media and entertainment companies who value a unique workplace environment for their employees.

“On behalf of the Beverly Hills Chamber of Commerce, we welcome the return of Playboy and applaud their decision to make Beverly Hills their home,” said Bruce Schulman, president of the Beverly Hills Chamber of Commerce.

The move is scheduled to be completed by May 2012, and will consolidate Playboy’s current Glendale and Santa Monica offices into one location. Wolcott Architecture/Interiors will redesign the space, and plans to blend a vintage aesthetic with a modern twist.

Scott Flanders, chief executive officer of PEI, commented, “This new location ensures that all of our strategic expertise and brand architects are working together in one centralized location. We are excited about the company’s return to Beverly Hills, and look forward to once again being in the hub of the entertainment and film communities, and being a part of the glamour and excitement of Beverly Hills.”

“We are thrilled that Playboy is returning to Beverly Hills,” says Mayor Barry Brucker. “Playboy is a perfect fit for our entertainment business district, where a new group of companies is coalescing into an exciting and creative entertainment community. The City will do everything it can to ease Playboy’s transition and to welcome them home.”

“Over the past few years our objective has been to assemble a portfolio of first-class assets in Beverly Hills and to attract outstanding companies that see real value in being here,” said Tishman Speyer Regional Managing Director Mark Laderman. “We are collaborating with the entertainment business district initiative on this and we are very pleased with the progress so far.”

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

About Tishman Speyer
Tishman Speyer is one of the leading developers, owners, operators and asset managers of first-class real estate worldwide. Active across North America, Europe, South America and Asia, many of the world’s most prestigious corporations rely on Tishman Speyer to meet their office space needs. Since its founding in 1978, the firm has acquired, developed and/or managed a portfolio of over 116 million square feet valued at over US$50.2 billion. Signature assets include New York’s Rockefeller Center and the Chrysler Center, Frankfurt’s MesseTurm and OpernTurm, São Paulo’s Torre Norte, and Ventura Corporate Towers in Rio de Janeiro. Tishman Speyer has projects in different stages of development in Shanghai, Chengdu and Tianjin.